Mr. Wilde, author of such works as The Portrait of Dorian Gray and The Yong King, a short story who's illustrations played a large part in my own potty training.
The Cut directs us to WWD with tales of the "world's first anti-age perfume." Apparently Ageless Fantasy, the "ultimate youth perfume" is extra science-tastic because it is "inspired by clinical trials".
From the site:
"Research proves that men around women who used the perfume thought they were on an average 8 years younger! The Essence of Youth, this precious youth elixir is a blend of pink grapefruit, mango, anti-oxidant rich pomegranate, jasmine and musk."
They left out the links to these clinical trials. A quick search of PubMed turns up some articles linking the scent of grapefruit essential oil with sympathetic nervous system activity.
In a double-blind study, the scents of mango, pomegranate and musk were frequently mis-attributed to "bongs, thongs and sarongs."